Welcome aboard!

Ladies and Gentlemen, welcome to this flight, you are travelling with Créadhésif, to a successful destination. We are going to give you all the instructions to live a serene and efficient take-off.

Are you developing a business and starting out in one of the many customization techniques? You opened a business a few months ago and feel like you're stagnating? Discover the 8 ideas that will make your business take off. Top chrono here we go.

1. Have a strategy defined upstream

What is your concept? Your added value compared to your competitors? What are your "flagship" products, the ones your customers are screaming for? Do you have clear ideas about your short and medium-term objectives? Who are your typical customers?

In short, you need a real established strategy; it is the necessary foundation to launch a business and see its turnover take off.

 



 

2. Communicate

It is well known that starting a business is the most difficult period. It is therefore from the very beginning that you must accentuate all your efforts: talk about it around you, use the different communication tools at your disposal: newsletter, flyers...

Today with sites like Vistaprint, communication has become child's play. It would be a shame to deprive ourselves of it.

And I promise, we don't get a penny for talking about them! Not to spoil anything, the purchase costs are relatively attractive, which means in any case, a return on investment that takes your breath away! So, even if it's not our strong point, we'll do something violent, and we'll go for it.

 



3. Communicate yes but targeting

In order to communicate effectively, target as many people as possible: you can, for example, divide your communication actions by area of interest, by geographical area or by age group, depending on your activity.

The more you target, the more effective you will be.

 


4. Build buzz on Facebook

Develop your communication on social networks to get people talking about you. To liven up your page, broadcast original creations that you have created, propose contests to create a buzz, in short, be present and relevant to your customers.

Identify influential clients in the sector, also known as prescribers, to communicate particularly effectively with them. These customers often belong to Facebook discussion groups or blogs. If they are satisfied with the quality or originality of the products they find at your company, they won't hesitate to talk about it.

 



 5. Use and abuse the internet showcase

Having a website is a real plus today: it reassures customers about the serious aspect of the company. You can use the website to showcase your products and events.

Your site will also allow you to convey the image that YOU have chosen and not suffered.

 


6. Test and expand your product offering

If you develop an activity around mugs, don't hesitate to propose complementary "test" products to go with them: key rings, mouse pads, coasters, baby bodysuits... This will allow you to test the complementary products that work best.tion. Be careful, before expanding your offer via another personalisation technique, you must first master the technique you are starting with and exploit it to the full.

 



7. Dare, Create, Stand out!

To stand out from your competitors, you have to dare, offer what the competition could offer but better. You must go further: further in creativity, further in quality, further in originality. You can stand out in different ways, and why not for example by a "Made In"? Made In France, Made In Europe. In short, you must be passionate and make your passion felt around you.

 

8. Present .... where you are expected

If you specialize in Christmas markets, for example, it is essential to think ahead about where you will be located in the most relevant places: those that generate the most traffic, the most famous ones. If you offer a wide choice of Christmas products, but you are located in an area where there is little traffic, or few purchases at Christmas time, your turnover will inevitably suffer. You must therefore take the sectoral and geographical aspect into account in your strategy.

 

Et comme une vidéo vaut 1000 mots...

I think you're all set for takeoff.

Please fasten your seat belts... let's go!